{
  "$schema": "https://schema.org/Person",
  "updated": "2026-10-01",
  "person": {
    "name": "Sergio Barraza",
    "jobTitle": "Enterprise Support Lead",
    "employer": "Amazon Web Services (AWS)",
    "bio": "25+ years in software development. At AWS, I help customers design and optimize cloud solutions and guide them through AWS services adoption. I co-author AWS samples and blog posts on generative AI, AI agents with Amazon Bedrock AgentCore, voice AI with Amazon Nova Sonic, and FinOps.",
    "previousRoles": [
      "Senior Technical Account Manager, AWS",
      "Technical Account Manager, AWS"
    ],
    "beyondWork": "Multi-instrument musician (guitar, piano, drums) and Wing Chun Kung Fu practitioner.",
    "links": {
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    "imageSource": "https://aws.amazon.com/blogs/machine-learning/deploy-a-multimodal-whatsapp-ordering-assistant-with-amazon-bedrock-agentcore/",
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      "date": "2026-09-04",
      "blog": "AWS Machine Learning Blog",
      "title": "Deploy a multimodal WhatsApp ordering assistant with Amazon Bedrock AgentCore",
      "url": "https://aws.amazon.com/blogs/machine-learning/deploy-a-multimodal-whatsapp-ordering-assistant-with-amazon-bedrock-agentcore/",
      "summary": "WhatsApp ordering via text, voice notes and real-time calls on AgentCore and Amazon Nova 2, with shared memory."
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    {
      "date": "2026-08-24",
      "blog": "AWS Machine Learning Blog",
      "title": "Building a restaurant telephony AI host with Amazon Connect",
      "url": "https://aws.amazon.com/blogs/machine-learning/building-a-restaurant-telephony-ai-host-with-amazon-connect/",
      "summary": "Phone ordering end to end with Amazon Connect, Connect Agentic Voice, Connect AI agents and AgentCore Gateway (MCP)."
    },
    {
      "date": "2026-07-07",
      "blog": "AWS Machine Learning Blog",
      "title": "Build a serverless image editing agent with Amazon Bedrock AgentCore harness",
      "url": "https://aws.amazon.com/blogs/machine-learning/build-a-serverless-image-editing-agent-with-amazon-bedrock-agentcore-harness/",
      "summary": "Natural-language image editor on AgentCore harness with zero orchestration code, deployed with AWS CDK."
    },
    {
      "date": "2026-04-20",
      "blog": "AWS Machine Learning Blog",
      "title": "Omnichannel ordering with Amazon Bedrock AgentCore and Amazon Nova 2 Sonic",
      "url": "https://aws.amazon.com/blogs/machine-learning/omnichannel-ordering-with-amazon-bedrock-agentcore-and-amazon-nova-2-sonic/",
      "summary": "Real-time voice ordering across mobile, web and voice interfaces."
    },
    {
      "date": "2026-03-31",
      "blog": "AWS Machine Learning Blog",
      "title": "Build a FinOps agent using Amazon Bedrock AgentCore",
      "url": "https://aws.amazon.com/blogs/machine-learning/build-a-finops-agent-using-amazon-bedrock-agentcore/",
      "summary": "Conversational multi-account cost agent over Cost Explorer, Budgets and Compute Optimizer."
    },
    {
      "date": "2026-03-31",
      "blog": "AWS Machine Learning Blog",
      "title": "Building an AI powered system for compliance evidence collection",
      "url": "https://aws.amazon.com/blogs/machine-learning/building-an-ai-powered-system-for-compliance-evidence-collection/",
      "summary": "Architecture and deployment of an AI system that automates compliance evidence collection."
    },
    {
      "date": "2026-03-23",
      "blog": "AWS Machine Learning Blog",
      "title": "Integrating Amazon Bedrock AgentCore with Slack",
      "url": "https://aws.amazon.com/blogs/machine-learning/integrating-amazon-bedrock-agentcore-with-slack/",
      "summary": "Reusable Slack-to-AgentCore layer: webhook verification, SQS async processing, thread sessions, AgentCore Memory."
    },
    {
      "date": "2025-10-16",
      "blog": "AWS Machine Learning Blog",
      "title": "Voice AI-powered drive-thru ordering with Amazon Nova Sonic and dynamic menu displays",
      "url": "https://aws.amazon.com/blogs/machine-learning/voice-ai-powered-drive-thru-ordering-with-amazon-nova-sonic-and-dynamic-menu-displays/",
      "summary": "Quick-service-restaurant drive-thru combining Nova Sonic voice AI with interactive menu boards."
    },
    {
      "date": "2025-08-13",
      "blog": "AWS Machine Learning Blog",
      "title": "Build a conversational natural language interface for Amazon Athena queries using Amazon Nova",
      "url": "https://aws.amazon.com/blogs/machine-learning/build-a-conversational-natural-language-interface-for-amazon-athena-queries-using-amazon-nova/",
      "summary": "Bedrock Agents with Nova Lite translate natural language into Athena queries (CUR example)."
    },
    {
      "date": "2025-06-05",
      "blog": "AWS Compute Blog",
      "title": "Optimizing ODCR usage through AI-powered capacity insights",
      "url": "https://aws.amazon.com/blogs/compute/optimizing-odcr-usage-through-ai-powered-capacity-insights/",
      "summary": "AI-driven insights for managing EC2 On-Demand Capacity Reservations."
    },
    {
      "date": "2025-05-21",
      "blog": "AWS Machine Learning Blog",
      "title": "Integrate Amazon Bedrock Agents with Slack",
      "url": "https://aws.amazon.com/blogs/machine-learning/integrate-amazon-bedrock-agents-with-slack/",
      "summary": "Bring Amazon Bedrock Agents into a Slack workspace."
    },
    {
      "date": "2025-04-18",
      "blog": "AWS Machine Learning Blog",
      "title": "Build a FinOps agent using Amazon Bedrock with multi-agent capability and Amazon Nova as the foundation model",
      "url": "https://aws.amazon.com/blogs/machine-learning/build-a-finops-agent-using-amazon-bedrock-with-multi-agent-capability-and-amazon-nova-as-the-foundation-model/",
      "summary": "Multi-agent Bedrock solution on Amazon Nova for AWS cost analysis."
    },
    {
      "date": "2025-02-11",
      "blog": "AWS Machine Learning Blog",
      "title": "Building a virtual meteorologist using Amazon Bedrock Agents",
      "url": "https://aws.amazon.com/blogs/machine-learning/building-a-virtual-meteorologist-using-amazon-bedrock-agents/",
      "summary": "Weather agent with Bedrock Agents, Amazon Cognito, AWS Lambda and AWS Amplify."
    },
    {
      "date": "2024-10-21",
      "blog": "AWS Machine Learning Blog",
      "title": "Deploy a serverless web application to edit images using Amazon Bedrock",
      "url": "https://aws.amazon.com/blogs/machine-learning/deploy-a-serverless-web-application-to-edit-images-using-amazon-bedrock/",
      "summary": "Serverless prompt-based image editing with an Amazon Titan image model."
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